Course Creator Lessons

with Abe Crystal, Co-Founder & CEO, Ruzuku

Abe Crystal introduces the Customer Learning Journey — a five-phase framework that positions courses within your business, not as standalone products

with Ali Shapiro, Holistic Nutritionist & Course Creator

Ali Shapiro achieves 90% completion by distinguishing technical from adaptive challenges, planning for setbacks, and creating psychological safety

with Dorie Clark, Wall Street Journal Bestselling Author & Keynote Speaker

Dorie Clark built a course community generating nearly $2M from iPhone videos and Zoom recordings — with lessons on lifetime membership and hybrid delivery

with Elizabeth St. Hilaire, Mixed-Media Visual Artist & Instructor, Paper Paintings

Elizabeth St. Hilaire built a multi-stream creative business spanning online courses, workshops, Patreon, and a bestselling book — without diluting art

with Gina Bianchini, CEO & Founder, Mighty Networks

Mighty Networks founder Gina Bianchini argues courses and community are converging — and Abe pushes back on whether community building is truly easy

with Jeff Cobb, Managing Director, Tagoras; Founder, Learning Revolution

Jeff Cobb explains why the course market is as crowded as book publishing — and how to stand out through better learning design and meaningful credentials

with Joachim Lépine, Founder, Lion Translation Academy

Joachim Lépine built a cohort-based translation academy where community and coaching check-ins matter more than content. Lessons on facilitation

with Meghan Telpner, Founder, Academy of Culinary Nutrition

Meghan Telpner built a culinary nutrition certification enrolling hundreds annually — with lessons on accountability and turning grads into affiliates

with Michael Bungay Stanier, Founder, MBS Works & Box of Crayons

Michael Bungay Stanier ("The Coaching Habit") explains why course creators should teach less, use six-minute content bursts, and build self-run communities

with Michael Port, Co-Founder & CEO, Heroic Public Speaking

Michael Port fills a $26K speaking program at 67% conversion from free events — by positioning as a visionary and demonstrating transformation live

with Steve Kamb, Founder, Nerd Fitness

Steve Kamb grew Nerd Fitness to 50,000+ course customers with a shame-free "respawning" culture — evolving from eBooks to membership and coaching

with Stever Robbins, Serial Entrepreneur & Host, Get-It-Done Guy

Stever Robbins (Get-It-Done Guy, 36M downloads) explains why knowing and doing differ — and how to use triggers and peer feedback to close the gap

with Susan O'Connor, Video Game Writer & Course Creator, The Narrative Department

Video game writer Susan O'Connor built an online course where community became the curriculum. Her buddy system, TA strategy, and industry flywheel helped students land their first game writing jobs.