Pricing Deep-Dive

    Teachable Pricing: What It Actually Costs

    Plans start at $29/month — but the 7.5% transaction fee, product limits, and student caps tell the real story.

    Updated March 202614 min read

    Teachable's pricing looks straightforward until you hit the constraints. The Starter plan at $29/month (annual) charges a 7.5% transaction fee on every sale, limits you to 1 published product and 100 students, and doesn't include a custom domain. The Builder plan at $69/month eliminates the fees and adds affiliates — but still caps you at 5 products and 1,000 students.

    Teachable's Plans at a Glance

    All plans with monthly and annual pricing, limits, and key features.

    Starter

    7.5% tx fee
    $39/moor $29/mo annually
    Courses: 1 published productStudents: 100 students
    • Drip content
    • Auto-graded quizzes
    • Certificates
    • 7.5% transaction fee on every sale
    • Only 1 published product

    Builder

    0% tx fee
    $89/moor $69/mo annually
    Courses: 5 published productsStudents: 1,000 students
    • 0% transaction fees
    • 5 published products
    • Affiliate program
    • 5 product limit
    • 1,000 student cap

    Growth

    Popular
    0% tx fee
    $189/moor $139/mo annually
    Courses: 25 published productsStudents: 5,000 students
    • 0% transaction fees
    • 25 published products
    • 5,000 students
    • 25 product limit
    • 5,000 student cap

    Enterprise

    0% tx fee
    Custom
    Courses: Contact SalesStudents: Contact Sales
    • Dedicated success manager
    • SSO
    • Priority SLA-based support
    • Custom pricing — must contact sales

    Every Feature, Every Plan

    A line-by-line breakdown of what each Teachable plan includes — and where Ruzuku gives you more for less.

    Feature
    Starter
    $29/mo
    Builder
    $69/mo
    Growth
    $139/mo
    Ruzuku
    from $99/mo
    Fees & Usage
    Transaction fees7.5%0%0%0%
    Published products1525Unlimited
    Students1001,0005,000Unlimited
    Admin users115Unlimited (Pro)
    Video storage1 TB1 TB1 TBUnlimited
    Imported studentsNo import restrictions002,000Included
    Courses & Learning
    Drip course content
    Auto-graded quizzes
    Short answer assessments
    CertificatesPro plan
    Community
    Memberships
    Native Zoom integrationIncluded
    Student tech supportRuzuku supports your students directlyIncluded
    iOS & Android student app
    Bulk student importsIncluded
    Sales & Marketing
    Built-in email marketing
    Affiliate program
    Coupons, upsells, order bumps
    Abandoned cart emails
    Student referrals
    U.S. sales tax & global VATTeachable handles tax automatically
    Customizations
    Custom domainPro plan
    CSS snippets
    White-label websitePro plan
    3rd-party integrations135Via Zapier
    Zapier & webhooksVia Zapier
    Public API
    Support
    Real-time supportEmail + chat
    Priority supportEnterprise only on Teachable

    Where Ruzuku wins — at $99/mo vs Teachable's $29/mo+

    0% transaction fees

    Teachable: 7.5% on Basic

    Unlimited published products

    Teachable: 1 on Basic

    Unlimited students

    Teachable: 100 on Basic

    Included imported students

    Teachable: 0 on Basic

    Included native zoom integration

    Teachable: Growth ($69/mo) and up

    Included student tech support

    Teachable: Growth ($69/mo) and up

    Included bulk student imports

    Teachable: Growth ($69/mo) and up

    What Teachable's Pricing Page Doesn't Make Obvious

    Hidden fees, gotchas, and costs that aren't clear until you're already committed.

    7.5% transaction fee on Starter — costs more than the plan at scale

    At $2,000/mo revenue on the $29/mo Starter plan (annual), you pay $150/mo in transaction fees — over 5x the plan cost

    Only 1 published product on Starter

    Starter limits you to a single published product. Creating a second course forces an upgrade to Builder ($69/mo annual)

    Student caps force upgrades regardless of revenue

    Hit 100 students on Starter? Upgrade to Builder. Hit 1,000 on Builder? Upgrade to Growth ($139/mo). Free students count toward caps.

    No custom domain on Starter

    Your school lives on a teachable.com subdomain. A custom domain requires Builder ($69/mo annual) or higher

    Zapier, webhooks, and API require Growth ($139/mo annual)

    If you need to connect Teachable to your CRM, email tool, or other systems beyond basic integrations, you need the Growth plan

    Cannot import students on Starter or Builder

    If you're migrating from another platform, bulk student import requires Growth ($139/mo) — Starter and Builder offer zero imported students

    Teachable Transaction Fees: What You Actually Pay Per Sale

    Teachable's pricing structure creates a critical breakeven calculation that most people miss. The Starter plan at $39/month looks attractive — until you realize the 7.5% transaction fee adds up fast. At just $520/month in revenue, the fees alone equal the plan cost, effectively doubling what you pay.

    The key number: $667/month in revenue. That's where the Starter plan's total cost ($39 plan + $50 in fees = $89) matches the Builder plan at $89/month with 0% fees. Above $667/month, every additional dollar of revenue makes Starter more expensive than Builder. So the real question isn't "which plan is cheapest?" but "how much revenue am I generating?"

    The Breakeven Calculation

    The exact breakeven point where upgrading from Starter to Builder saves money: $667/month in revenue. Below that, Starter is cheaper. Above that, every dollar in revenue makes Starter more expensive relative to Builder.

    At $1,000/month revenue: Starter costs $114/mo ($39 plan + $75 fees). Builder costs $89/mo. Savings: $25/month, $300/year.

    At $3,000/month revenue: Starter costs $264/mo ($39 plan + $225 fees). Builder costs $89/mo. Savings: $175/month, $2,100/year.

    Student Caps Force Upgrades Independently of Revenue

    Even if your revenue stays low, hitting 100 students on the Starter plan forces an upgrade to Builder. This matters for creators offering free courses as lead magnets — those free students count toward your cap.

    Does Teachable Have a Free Plan in 2026?

    No. Teachable eliminated its free plan. As of 2026, the cheapest option is the Starter plan at $29/month (annual billing) or $39/month (monthly). New users get a 7-day free trial, after which they must choose a paid plan.

    The old free plan had severe limitations — a $1 + 10% transaction fee on every sale, no custom domain, and limited features. But it was genuinely free to start. Its removal means there's no way to test Teachable with real revenue without committing to a paid plan after the trial ends.

    If you're looking for a free starting point, Ruzuku offers a free plan with zero transaction fees, unlimited courses, and up to 5 students — enough to validate your course idea before committing.

    What Real Teachable Users Say

    What Users Appreciate

    Teachable's native mobile app — included on all paid plans — is genuinely valued by students. Users on r/OnlineBusiness note that having a dedicated iOS and Android app makes courses feel more professional and accessible compared to a mobile-responsive website. This is a real advantage over platforms like Podia (no app) and Thinkific (app costs $199/month extra).

    G2 reviewers consistently praise the affiliate program (available on Builder at $69/month annual and up). Creators who use affiliates to drive sales cite it as a genuine revenue multiplier.

    Common Complaints

    "Price jump from $69 to $189 monthly is crazy."

    Trustpilot reviewer·1 star · February 2026

    The June 2025 pricing restructuring hit existing users hard. One long-term customer reported their yearly plan jumped from $1,428 to $3,708 — a 160% increase. Another 7-year Teachable customer saw their cost go from $119/month to $309/month just to maintain their existing courses and bundles.

    "The student limits and product limits are simply awful. This approach feels like a step backward for those of us trying to scale without being penalized."

    Industry analysis citing community discussions·June 2025

    Support quality has declined noticeably. A Trustpilot reviewer in January 2026 described getting an "AI runaround" before waiting three days for a human response. Another long-term user spent two months unable to reach support and eventually closed their course entirely. Multiple reviewers note that genuine concerns are being met with boilerplate AI responses.

    A Trustpilot reviewer in December 2025 reported payment failures during a $10,000 campaign, with checkout breaking for 600+ attendees — the kind of reliability issue that's hard to recover from.

    Who Should Use Teachable (And Who Shouldn't)

    Teachable Is a Strong Choice If You:

    • Want a native iOS and Android app for your students — included on all plans, no add-on cost
    • Need built-in affiliate marketing to drive course sales (Builder plan and up)
    • Want automatic U.S. sales tax and global VAT handling — Teachable handles this on all plans
    • Sell fewer than 5 products to under 1,000 students — the Builder plan at $69/month (annual) is solid value at this scale
    • Need course certificates on every plan — Teachable includes these even on Starter

    Teachable Is Not Ideal If You:

    • Want zero transaction fees from day one — the cheapest 0% fee plan is Builder at $69/month (annual). Starter charges 7.5%.
    • Need more than 25 published products — only Enterprise (contact sales) goes beyond 25
    • Want unlimited students — Growth caps at 5,000 students
    • Need native Zoom integration for live cohort-based teaching — Teachable doesn't offer this
    • Want student tech support handled for you — Teachable supports you, not your students
    • Need Zapier, webhooks, or API access on a budget — these require Growth at $139/month (annual)

    The Migration Question

    Teachable allows you to export your student email list. Course content (videos, text) needs to be re-uploaded to a new platform. On Starter and Builder, you cannot bulk import students (that requires Growth). Teachable-specific features like the mobile app, quiz configurations, and automations don't transfer. Most creators report 2-4 weeks for a full migration.

    For more detail, see our complete Teachable vs Ruzuku comparison, Teachable transaction fee breakdown, Teachable free plan analysis, and honest Teachable review. You can also view Teachable's official pricing page to verify current numbers.

    Real-World Cost Scenarios

    What Teachable actually costs at three revenue levels — including fees, add-ons, and the plan you'd really need.

    Solo Creator

    $1,000/mo revenue

    Teachable

    $104/mo

    Starter (annual): $29/mo

    Processing fees: $75/mo

    Annual: $1,248/yr

    Ruzuku

    $99/mo

    Core ($99/mo): $99/mo

    0% platform fee (standard Stripe 2.9% + $0.30)

    Annual: $1,188/yr

    Save $5/mo ($60/yr) with Ruzuku

    What you get on Teachable

    • iOS & Android student apps
    • Quizzes & certificates
    • Community & memberships
    • Sales tax handling

    What you'll still need

    • Only 1 published product
    • 100 student limit
    • 7.5% fee eats $75/mo on $1K revenue
    • No custom domain
    • No student tech support

    Growing Business

    $5,000/mo revenue

    Teachable

    $69/mo

    Builder (annual): $69/mo

    Annual: $828/yr

    Ruzuku

    $99/mo

    Core ($99/mo): $99/mo

    0% platform fee (standard Stripe 2.9% + $0.30)

    Annual: $1,188/yr

    Teachable is $30/mo cheaper

    What you get on Teachable

    • 0% transaction fees
    • 5 products
    • Affiliate program
    • Built-in email marketing
    • Custom domain
    • Native mobile app

    What you'll still need

    • 5 product limit
    • 1,000 student cap
    • No Zapier or API access
    • No white-label
    • No student tech support

    Established Creator

    $20,000/mo revenue

    Teachable

    $139/mo

    Growth (annual): $139/mo

    Annual: $1,668/yr

    Ruzuku

    $199/mo

    Pro ($199/mo): $199/mo

    0% platform fee (standard Stripe 2.9% + $0.30)

    Annual: $2,388/yr

    Teachable is $60/mo cheaper

    What you get on Teachable

    • 25 products
    • 5,000 students
    • Zapier & API access
    • White-label website
    • 5 admin users
    • Bulk student imports

    What you'll still need

    • 5,000 student cap
    • No priority support
    • No native Zoom integration
    • No student tech support

    Teachable vs. Ruzuku: Honest Comparison

    A fair, side-by-side cost comparison focused on what matters most to course creators.

    FeatureTeachableRuzuku
    Starting price (0% fees, annual)$69/mo (Builder)$83/mo (Core annual)
    Transaction fees7.5% on Starter, 0% on Builder+0% on all plans
    Courses1 (Starter) to 25 (Growth)Unlimited on all plans
    Students100–5,000Unlimited
    Native mobile appYes, all plansNo
    CertificatesAll plansPro ($199/mo)
    Affiliate programBuilder ($69/mo) and upNot built-in
    Student tech supportNot includedIncluded on all paid plans
    Native Zoom integrationNoYes, built-in
    Custom domainBuilder ($69/mo) and upPro ($199/mo)

    Choose Teachable if:

    You want native mobile apps for your students, built-in affiliate marketing, course certificates on every plan, and automatic sales tax handling. Teachable's Builder plan at $69/month (annual) is a strong value if you have fewer than 5 products and 1,000 students.

    Choose Ruzuku if:

    You want unlimited courses and students without caps, zero transaction fees from day one, built-in student tech support, and native Zoom integration for live sessions. You don't want to worry about outgrowing product or student limits.

    Teachable Pricing FAQ

    Does Teachable charge transaction fees?

    Yes, on the Starter plan ($29/month annual), Teachable charges a 7.5% transaction fee on every sale. The Builder plan ($69/month annual) and above have 0% transaction fees. Standard payment processing fees (2.9% + $0.30 via teachable:pay) apply on all plans.

    Is Teachable worth it in 2026?

    Teachable is worth it at the Builder tier ($69/month annual) where you get 0% transaction fees, affiliates, email marketing, and a custom domain. The Starter plan's 7.5% fee makes it expensive once you're selling regularly. Teachable is strong for creators who value native mobile apps and built-in certificates.

    What is the cheapest way to use Teachable?

    The cheapest Teachable plan is Starter at $29/month (billed annually at $348/year). However, the 7.5% transaction fee means it's only cheaper than Builder if your monthly revenue stays below $667. Above that, upgrade to Builder ($69/month annual) to save money.

    Does Teachable have a free plan?

    No. Teachable no longer offers a free plan. New users get a 7-day free trial, then must choose a paid plan starting at $29/month (annual billing).

    Can I switch from Teachable to another platform?

    You can export your student email list from Teachable. Course content (videos, text) needs to be re-uploaded. On Starter and Builder plans, you cannot bulk import students to a new platform (that requires Growth). Migration typically takes 2-4 weeks.

    At what revenue level do Teachable's transaction fees become expensive?

    On the Starter plan (7.5% fee), the breakeven is $667/month in revenue. Below that, Starter is cheaper than Builder. Above that, the 7.5% fee costs more than the $40/month difference to Builder. At $2,000/month revenue, the fee is $150 — over 5x the $29 plan cost.

    What is Teachable?

    Teachable is an online course platform that lets creators build, host, and sell courses, coaching, and digital products. It offers a native iOS and Android student app, built-in payment processing (teachable:pay), and tools for email marketing and affiliates on higher plans. Plans start at $29/month (annual billing).

    Is Teachable legit?

    Yes, Teachable is a legitimate and widely-used course platform. It has been operating since 2014 and hosts thousands of course creators. However, it has received criticism for the June 2025 pricing restructuring that significantly raised costs for existing users, and for declining support quality. Review scores are mixed — positive on course delivery, negative on pricing changes.

    How much does Teachable cost per month?

    Teachable has three priced plans: Starter at $39/month ($29 annual), Builder at $89/month ($69 annual), and Growth at $189/month ($139 annual). Enterprise is custom pricing. The Starter plan also charges a 7.5% transaction fee on every sale. Annual billing saves 22%.

    Try Ruzuku Free

    Zero transaction fees. Unlimited courses. Unlimited students. Start free — no credit card required.

    No credit card required · 0% transaction fees · Student support included